Finding Your Niche in a Market Full of Voices


austin kleon quote

I recently read that an artist was told to stop selling until they found their voice. This is a person who is going gangbusters selling right now. They have the marketing and event planning down to a science. They are relatively new to art, but produce good work. I was extremely surprised that someone would attempt to derail this person's momentum.

I remember several years ago getting phone calls from a law office wanting to speak to a person they needed to interview. I continually told them that they had the wrong number and to please stop calling. I could not understand why they did not believe me and the assumption was made that I was lying to them. It finally dawned on me that I was operating from the perspective of honesty and the law office was not-otherwise they would have realized sooner that their efforts were never going to pay off harassing me.

Now I realize we can never truly know what goes on in another person's heart and what their motivation or intentions are when they give us advice. I do know that if it kills your enthusiasm for your work it probably isn't advice one should listen to. They may have ulterior motives for saying what they say. You may never know-especially if you yourself don't operate in that manner.

The best advice I have come across concerning being an artist..."Don't wait until you know who you are to get started" -Austin Kleon Steal Like An Artist

We are all familiar with baby steps. No one can run until they learn how to walk. Marketing, selling, producing art, learning new techniques-it is all a part of the process of being an artist. Just doing what we need to do and staying genuine will teach us who we are as people. We already have a voice, a perspective. We need to edit ourselves down to that specific area that will help us stand out in a crowd...finding that niche in a market full of voices.

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